Swimwear made for real kids.

High-visibility colours, skin-friendly comfort, and easy zip-on designs, made for wriggly, water-loving kids.

👉 Shop SafeSplash

Designed from lived experience.

Bubby Buu was created by parents who wanted better kidswear, pieces that feel soft on sensitive skin, are easy to get on and off, and actually support real-life play.

Every detail is considered, from tagless designs to high-visibility colours, so parents can feel confident and kids can just be kids.


No overthinking.
No unnecessary extras.
Just thoughtful design for everyday chaos.

We've made "Where's Wally" but on Easy Mode 😎

Pool Pups & Pengs 🐶🐧

Neon Pink

Beach Dinos 🦖

Fluoro Tangerine

Neon Sealife 🐙

Neon Yellow

Surf Sharks 🦈

Chartreuse
Explore the Collection 🔎

Our bold neon colourways aren’t just fun, they’re intentional.
Designed to stand out in water and during active play, making it easier for parents to spot fast-moving kids at a glance.

Calm confidence > constant scanning.

Designed with safety, comfort, and real life in mind.